Magento is a powerful, open-source, e-commerce platform. It has been in the market for a while now and has effectively changed the way e-Commerce is handled. Magento provides state-of-the-art architecture and page development tools to its customers. It also gives your online business the platform and tools to become an active part of the growing global online marketplace with Magento Amazon integrations.
You can easily integrate your Magento with a CRM to deliver great customer service and drive the potential of your business higher. However, before you look at other benefits offered by Magento, let’s discuss, comprehensively, the features and benefits of Magento 2.
Difference between Magento 1 and Magento 2
Magento 2 was officially launched in 2015 but has seen several important updates and changes since. Magento 1 and 2 make use of somewhat different technologies – their technology stacks are different which means that the technical side of things may look different. They use different types of PHPs, JS, and MySQL. However, we will steer clear of the technical dimension of things and for now and focus on things that differentiate Magento 1 and 2.
Enhanced Content Staging
Magento 1 had a weaker content staging mechanism. This changes with Magento 2, where you have stronger content staging and managing streams. You can now create, change, and preview your content updates directly from the store’s admin.
Better Payment Gateway Integration
Although the payment gateway mechanism is the same. However, the previous version did not include in-house PayPal. You had to get it externally. But now with Magento 2, you would be able to experience in-house PayPal.
Efficient automated Testing
Automated testing of pages, forms, links, and content was not offered in Magento 1. Magento 2, on the other hand, gives you the leverage to execute these important tests.
Rigorous Extension Testing
Magento 1 gave you the option to make use of the ‘wild west’ extension market. Nothing was confirmed for sure. With Magento 2, though, you can run rigorous extension testing. This ensures that once your extensions are deployed they will improve the overall performance of your site.
Customizable Data Grid
Magento 1 did not have any Data Grid. However, with Magento 2 you not only create a dynamic grid but also customize it to the needs of your business and consumers. This will drive your conversion rate higher and help you to develop better product promotion strategies.
Other changes include the capacity to post more video control. You can now exert more control from your admin portal and achieve more from your admin portal.
Benefits of Magento 2
The features highlighted above are complemented by several other features. Together they enhance your overall Magento experience. Here are some of the benefits you will gain by implementing Magento 2.
Quicker and Smoother Interface
To maintain higher traffic rates and greater conversion rates, e-commerce platforms have to focus on developing websites that load quickly. Using Magento 2 means that you have to never worry about delays in loading. Most reports project that Magento 2 pages take less than 1.5 seconds to load. This is an exceptionally fast speed!
Better Check-out Pages
With a streamlined checkout process and great checkout extensions like one-step check-out, Magento 2 ensures that your check-out process is swift and easy. You can avoid cumbersome delays that most other online platforms struggle with.
Easier extension installation process
Installing extensions to Magento 1 was an uphill battle. It required the assistance of professional developers. You can completely bypass this hassle with Magento 2 since it allows code overlap. This option ensures that your extension code does not override the existing code. This makes the extension installation process a breeze.
Technical Support from Magento
Initially, Magento announced that they would stop providing technical assistance to users of Magento 1 in 2018. However, that was extended for another 18 months. However, assistance for Magento 2 is readily available. This gives an edge to Magento 2 users as technical assistance is only a couple of clicks away for them.
That is a Wrap!
Over 250,000 merchants around the world use Magento. It is an extremely lucrative and simple platform for your e-Commerce needs. A close analysis of Magento and other eCommerce platforms like Shopify show that Magento comes with some advantages especially because it is an open-source platform. In addition to the usual things, the incorporation of AI to Magento makes it a great option.
If you are looking to migrate from Magento 1 to 2 or simply wish to begin your Magento journey, we are here to assist you along the way. At the same time, we are experts at providing Magento customizations and integrations with CRM. So what are you waiting for? Reach out to us today and optimize your online business with Magento 2.